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A BRIEF OVERVIEW AFRICAN MARKETING was registered as a company in 1978, after having operated as a partnership for a number of years. Originally
the main focus lay in the bulk catering industry. With the growing turnovers in this
industry the first agencies were soon awarded, and a second leg in the wholesale/retail markets could thus be established. From here the Hospitality Catering was then targeted, allowing to focus on three
different market segments and AFRICAN MARKETING thus being less viable to
negative changes in market situations. The merger with QUALITY PRODUCTS in 2005 opened the way for
the sourcing and distribution of perishable products throughout Namibia to all market segments. |
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